Imagine you are searching for an apartment in Sacramento California. Chances are you’ll search for “apartments in Sacramento California, apartments California,” etc. these terms are keywords.
Keywords are the specific terms you type in the search engine (such as Google). Every topic and every niche has its own set of important keywords; important in the sense that those keywords are the most frequently entered ones in the search engine to access the respective topic or niche.
So, if you are a realtor in Sacramento California, you ought to have these terms in your blog content, videos, landing pages, images, etc. for prospect clients to easily find you.
And this is where the KWFinder keyword research tool comes in handy. It gives you numerous keyword suggestions which you can work with.
What Are Long-Tail Keywords?
Of course, the types of keywords you use, not just the correct combination of words and phrases, will also help you to boost your SEO score. One of the biggest mistakes brands often make is ignoring long-tail keywords in their content marketing plan.
Let’s say you decide to rank for “apartments Sacramento California” keyword. However, you find that the competition for that particular keyword is too high to rank for.
Don't worry, you can turn to long-tail keywords. Some of the keywords you could rank for are "2 bedroom apartments in Sacramento California, cheap apartments for rent in Sacramento California", etc.
You see, long-tail keywords are more specific, and the good part is that there’s less competition and the conversion rate is high.
So, where can you find longtail keywords? Ahem… KWFinder!